What it takes to sell any home for more money

Why did that house sell before that house, and for more money? So, the house next door is up for sale, the going price $190,000! But the house two doors down, which looks almost exactly the same as the house next door is listed for $250,000! What is happening here?

This same scenario happens everywhere and every day, more often then you realize. So how can two identical homes sell for such varying prices? It can depend on several factors, but it isn’t magical and it isn’t because of luck either, and that is a guarantee. Studious and diligent planning will result in higher sale prices and faster sales, allowing for more and faster cash in your pocket.

What it really boils down to is strategy, planning, and methods. Selling a home for higher prices and for faster sales is attributed mostly to sellers that aim high and plan accordingly. You, too, can sell your home for higher prices and for faster cash as long as you follow certain strategies, specific techniques, and, as mentioned, diligent and studious planning.

The good news? The secrets are out and outlined in these next few chapters just for you! This main formula is simple: excellent strategy equals a sign that reads ‘SOLD’! With this formula, homes that are put on the market, sell quickly and for higher monetary value than others do without this formula. Make note of these techniques and simple formula, then implement it into your own home selling efforts, and then, make sure you have deep pockets ready!.

Wow! We want to thank you for taking the time out of your busy schedule, to read our content! Any questions you have, feel free to contact us, we’ll help you on your journey of being an awesome home seller with a lot of money!

Buyer Trends in Real Estate

Who commonly purchases homes?

According to the National Association of Realtors:

Couples that are Married 65% commonly purchase homes.

Unmarried Women 18% commonly purchase homes.

What Common Resources are Used to Search for a Home?

• Home searchers use the Internet 95% of the time to find their home.
• Home searchers use a Real Estate agent 89% of the time.
• The percentage of persons who found a home on the internet, and still use an agent to close is 88%.
• The percentage of buyers who pay higher than or list price is 42%.

Listing Prices, Do They Make a Difference?

Is someone feeding you a bunch of lies? Telling sellers that their home didn’t sell because it’s priced too high, is a straight out lie. Unfortunately, this scenario happens too often and you leave the situation thinking your home was overpriced which is why it didn’t sell. The simple truth is that the naysayers are wrong.

Marketing is a keyword to know when you decide to put your home on the market for sale. Excellent marketing on a high priced house can work miracles that you might not have thought possible. After all, everyone keeps telling you it priced too high, so how can marketing help? An old saying goes like this, ‘location, location, location’. But we aren’t talking about location right now, we’re talking about marketing, marketing, marketing, and that is your ticket to selling your ‘overpriced’ house.

Selling at full market value can be a little difficult because shoppers are looking for their next good deal. Aside from buying their new house, the other thing on their mind is getting a deal and bargaining. Thanks to all of the resources now available to potential home buyers, there may be some negotiating in your future, however, by applying tremendous marketing strategies to your efforts, you may reap the rewards of full-market price.

Let’s study a real-life example, shall we?

Chrissy’s Selling Journey

Chrissy, a tough cookie to crumble, decided to put her house on the market for $500,000. Once she determined how much she wanted to sell it for, she hired a highly recommended agent that worked at a prominent real estate company in her hometown. Her agent worked hard to get her home sold for the asking price. Her agent’s strategies include:
Strong marketing efforts with ads on digital media, newspapers, and multiple other marketing sources.

They took and posted some nice photos of her home, inside and out. As any real estate agent would do, they put together a fantastic open house.
But unfortunately, for Chrissy and her agent, their efforts resulted in no buyers. At the time, most of the homes surrounding areas that were similar to Chrissy’s were selling for under her asking price. Therefore, her agent recommended that she drop her price to $475,000 to $480,000 since other comparable homes had sold for the lower price.

Chrissy’s house was spectacular and one of the nicest in her neighborhood. The amenities alone that it had were worth their weight in gold, and Chrissy knew this for certain. Her stubborn streak reared its head, and she refused to lower her original price.
Then Chrissy decided to go with another reputable agent with another prominent company, and they still could not attract any buyers. Again, the agent recommended lowering the price.

This left Chrissy with two possible, but not probable options in her mind.

1. To drop the price and listen to the advice she did not agree with, but she knew her price was reasonable and her home was worth every penny she offered.

2. Or she could search for and find another real estate brokerage whose agent could sell her house for the asking price. Chrissy knew that her new agent needed to step up the marketing strategy to get results. The new agent would need to awe any potential buyers, enough to get them overjoyed and enthusiastic about the purchase.

Chrissy did exactly that, she chose number two and moved forward with her new agent from Property Up network of agents. She had heard from around town that the agent she had chosen was able to accomplish things that other agents could not. They were experts in the business and in the selling of homes that other agents were unable to sell.

The new agent’s marketing plan for Chrissy’s house was a bit different than the last two agents. In this plan, he included:

Brand new high definition photographs of Chrissy’s home, inside and out.

His marketing included much more advertising than before, with extra special care is taken to market the amenities that were included in the home.

Instead of a normal open house, Chrissy’s new agent held what is called a Brokers Open House, other agents were allowed to view the home and what it could offer the next buyer.

After speaking more in-depth with Chrissy about the home, he determined the home was worth the asking price that was put forward. He then put it back on the market for the original price of $500,000. However, this time around, things changed.

Two months later, Chrissy’s home sold for just under the asking price, $490,000. Needless to say, the last two agents were surprised that her home sold for that amount of money. Rarely does a seller get the price they are seeking, it’s usually a little bit less. Had she put it on the market for the amount the agents suggested, it may have sold for even less. This way Chrissy only lost $10,000 off the asking price, she would have lost even more had she agreed to their original suggestions.

Three times is definitely a charm, at least it was for Chrissy. But how did the new agent pull it off when the first two ‘reputable’ agents couldn’t even spark an interest in the home? It comes down to marketing strategy, a

The special marketing strategy was used this time around, and we’ll discuss more about it in our other content still to come.

Be sure you understand one important aspect before moving on, rarely is a house sold for what it’s worth. Many people believe houses sell for what they are worth, and that mindset simply does not ring true. The buyer and seller usually agree to a specific amount and then move the sale forward.
Most of the time during the buying and selling journey, the amount a home sells for is determined by what both seller and buyer agree upon. Sometimes the amount is higher, and others are lower. Rid yourself of the mindset that a house only sells for what it is worth. By doing this you leave yourself open to explore and examine the rest of the aspects involved in selling a house. Keep these aspects in mind, and employ them into your selling efforts, they will work in your favor.

Another Real-Life Example to Study

Tom and his neighbor, Sally, both owned townhouses that were only a few houses from each other. Both of them decided to put their townhouses up for sale, around the same time.
In their neighborhood, most of the townhouses had the same floor plans and layout. If you were to look at them, they looked pretty much the same since the contractors had built them all with the same floor plan in mind.
Due to this, just looking at them may cause you to believe they were both worth the same amount of money. While they did seem identical when Tom and Sally sold their townhouses, there was a $15,000 difference in the price they sold for! What? Why?

In the end, Sally was able to sell her townhouse for $200,000. But Tom only sold his for $185,000, a $15,000 difference from what Sally sold hers for. What? Why? How did Sally get to sell her home for more when the two townhouses were virtually identical?
In a future chapter, we’ll explain how and why Sally was able to manage such a feat, but right now, just keep in mind that thinking you know the The worth of a home is something you should avoid doing.

Recap and Points to Keep in Mind

Thinking a home is overpriced and that it is why it didn’t sell, is the wrong mindset to keep. Homes are not going to sell for what they are worth, most of the time.
Special methods and strategies are often used to sell a home rapidly and for more money.
The final selling price is an amount that both the seller and buyer have agreed to, and it’s not necessarily the worth of the home.